Heather C.
About Heather C.
Heather C. serves as the Director of Field and Event Marketing at Responsive, a position she has held since 2023. With over 20 years of experience in global event strategies, she has previously held leadership roles at Alteryx, Anyscale, Eventology House, VentureBeat, and Websense, Inc.
Work at Responsive
Heather C. has served as the Director of Field and Event Marketing at Responsive since 2023. In this role, she is responsible for developing and executing marketing strategies that enhance brand visibility and engagement through various field and event initiatives. Her focus includes creating impactful experiences that resonate with target audiences.
Previous Experience in Event Marketing
Before joining Responsive, Heather C. held several key positions in event marketing. She was the Senior Director of Global Event & Experience Marketing at Alteryx from 2018 to 2021, where she led initiatives to enhance customer engagement through events. She also worked as the Head of Events at Anyscale from 2022 to 2023, and as President of Eventology House from 2014 to 2018, where she oversaw event strategy and execution.
Education and Expertise
Heather C. studied at California State University-Sacramento, earning degrees in Environmental Studies and Anthropology from 1991 to 1994. Her educational background complements her extensive professional experience, which spans over 20 years in developing global event strategies. She specializes in creating integrated marketing campaigns that cater to diverse audiences.
Leadership and Team Management
Throughout her career, Heather C. has demonstrated a strong ability to build and manage effective teams. She focuses on fostering collaboration and teamwork within her teams, ensuring that all members work towards common goals. Her leadership style emphasizes the importance of communication and collective effort in achieving successful event outcomes.
Longstanding Career in Event Strategy
Heather C. has a longstanding career in event strategy, having worked in various capacities since 2000. Her experience includes roles such as Director of Global Corporate Events at Websense, Inc. for 13 years, and Vice President of Events at VentureBeat for nearly a year. This extensive background equips her with the skills necessary to develop and implement effective global event strategies.