Jennifer Cannizzaro
About Jennifer Cannizzaro
Jennifer Cannizzaro serves as the Vice President of Product Marketing at Responsive, where she has worked since 2023. She has extensive experience in marketing and strategy roles across various companies, including DocuSign and WHOOP, and is passionate about investing in underrepresented founders.
Work at Responsive
Jennifer Cannizzaro currently serves as Vice President of Product Marketing at Responsive, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies that align with the company's product offerings. Her responsibilities include overseeing product positioning, messaging, and go-to-market strategies to enhance market presence and drive growth.
Education and Expertise
Jennifer Cannizzaro holds an MBA in Entrepreneurial Management and Marketing from The Wharton School. She also earned a Bachelor of Arts in Economics and Psychology from the University of Pennsylvania. Her educational background supports her expertise in strategic marketing and product management, particularly in B2B SaaS environments.
Background
Jennifer has a diverse professional background, having worked in various marketing roles across multiple companies. She has held significant positions at DocuSign, WHOOP, and Olive, where she developed and implemented marketing strategies. Her experience spans from product marketing management to leadership roles, allowing her to work closely with founders and executives in different sectors.
Achievements
Throughout her career, Jennifer Cannizzaro has contributed to several organizations by driving marketing strategies and initiatives. She has experience in advising executives at Fortune 500 companies and working with founders from pre-seed stages to hypergrowth environments. Her focus on strategy and storytelling has been instrumental in achieving marketing success in the B2B SaaS space.
Advocacy and Interests
Jennifer is passionate about investing in underrepresented founders with innovative ideas that aim to impact sectors such as healthcare, education, and equality. She advocates for sustainable workplaces and emphasizes the importance of authenticity, autonomy, and psychological safety in professional environments. Her commitment to these values reflects her belief in integrating personal and professional life.