Ekambir Singh Kakkar
About Ekambir Singh Kakkar
Ekambir Singh Kakkar is a Customer Experience Manager at ResQ, where he has worked since 2021. He holds a Bachelor of Commerce Honours from York University and has experience in digital marketing and customer service across various roles.
Work at ResQ
Ekambir Singh Kakkar has been serving as the Customer Experience Manager at ResQ since 2021. In this role, he manages an Enterprise account and maintains relationships with over 250 vendors, including Area Managers, Regional Managers, Director of Operations, and Head Development. He collaborates closely with internal teams such as Product Development, Market Operations, and Sales to address customer and vendor issues. Kakkar has successfully managed the fulfillment process for over 550 work orders across 30 different service categories, ensuring a high level of user experience and operational metrics.
Education and Expertise
Ekambir Singh Kakkar studied Digital Marketing at the University of Toronto School of Continuing Studies in 2022, completing an 11-month program. He holds a Bachelor of Commerce Honours degree in Marketing and Management from York University, where he studied from 2016 to 2020. His educational background equips him with a strong foundation in marketing principles and customer experience strategies.
Previous Work Experience
Before joining ResQ, Ekambir Singh Kakkar gained valuable experience in customer service and banking. He worked at TD as a Customer Experience Associate from 2019 to 2020 and as a Personal Banking Associate from 2020 to 2021. Prior to his tenure at TD, he was a Client Service Representative at RBC Insurance for six months in 2018. Additionally, he worked as a Night Porter at York University from 2017 to 2018.
Digital Marketing Initiatives
In his role, Ekambir Singh Kakkar developed landing pages on Unbounce for Google Ads and conducted A/B testing to optimize call-to-actions and copy. He created and executed a Google Ads lead generation campaign with a daily budget of $200, achieving an average click-through rate (CTR) of 4.77% and a conversion rate of 5.31% on form completions. He also integrated landing pages with Salesforce CRM to effectively capture and record leads.
Performance Metrics
Ekambir Singh Kakkar has demonstrated strong performance in customer health metrics at ResQ. He achieved a defect rate of 6.3% in Q3, surpassing the goal of 9%. This achievement reflects his commitment to maintaining high operational standards and enhancing customer experience.