Steven Reed
About Steven Reed
Steven Reed is an Account Executive at Restaurant365 with over 20 years of experience in the B2B space, specializing in cloud-based restaurant management platforms.
Current Role as Account Executive at Restaurant365
Steven Reed currently serves as an Account Executive at Restaurant365. His focus is on providing cloud-based, all-in-one restaurant management platforms that integrate essential functions like accounting, payroll, HR, inventory, scheduling, and reporting software. He specializes in helping clients modernize their systems and processes, which leads to real-time decision-making, significant time savings, and enhanced communication with POS systems.
Previous Experience in the Restaurant Industry
Steven Reed has extensive experience in the restaurant industry, having held several significant roles over the years. He worked as a Regional Manager at Starfish Asian Coastal Cuisine for six months in Laguna Beach, California. Prior to that, he served as General Manager at Bear Flag Fish Company for one year in Newport Beach, California. He also spent eight years as General Manager at TGI Fridays in Orange, California. Earlier in his career, he was General Manager at The Elephant Bar Restaurant in Riverside, Montclair, and West Covina, California for five years. He started his management career at Rainforest Cafe in Costa Mesa, California, where he was General Manager for six years.
Educational Background
Steven Reed studied at California State Polytechnic University-Pomona and earned a Bachelor of Science degree in Communication. He attended the university from 1988 to 1994. His academic background in communication has been instrumental in his ability to effectively manage teams and develop client relationships in his professional roles.
Expertise in B2B Sales and Client Development
Steven Reed has over 20 years of experience in the B2B space, particularly focusing on client development in the Central Coast and Southern California regions. He has a proven track record of consistent B2B growth through a consultative sales approach in the restaurant and hospitality sectors. His target audience includes multi-concept restaurant groups, independent restaurant owners, franchise groups, operation managers, controllers, CFOs, and other key decision-makers in Northern/Central California, Colorado, and Idaho.
Impact on Client Efficiency and Productivity
Steven Reed works diligently to help clients modernize their systems and processes, resulting in significant improvements in efficiency and productivity. His efforts have helped clients reduce their weekly franchisee billing processing time from a full day to 30-45 minutes. Additionally, he focuses on optimizing labor scheduling by providing managers with intelligent guardrails and reducing the time spent on tracking new hires, onboarding, and paperwork. His work breaks down barriers between operations and accounting, facilitating real-time savings on labor and the cost of goods.