Alison Choe
About Alison Choe
Alison Choe is a Marketing Manager with extensive experience in product marketing and business analysis. She has worked at RetailNext since 2020 and has held various roles in marketing and business development across multiple companies.
Current Role at RetailNext
Alison Choe currently serves as the Marketing Manager at RetailNext, a position she has held since 2020. In this role, she is responsible for overseeing marketing strategies and initiatives that drive product awareness and customer engagement. Her work focuses on integrated lifecycle campaign execution across various channels, including email, events, and paid acquisition. Alison's expertise in product marketing contributes to the company's efforts in enhancing its market presence.
Previous Experience at RetailNext
Alison Choe has an extensive background at RetailNext, where she worked in multiple roles prior to her current position. She served as a Product Marketing Analyst from 2017 to 2020, contributing to product messaging and market research. Additionally, she worked as a Business Data Analyst in 2015 for three months, where she focused on data-driven insights to support marketing strategies. Her cumulative experience at RetailNext spans over three years.
Educational Background
Alison Choe studied at Claremont McKenna College, where she achieved a Bachelor's Degree in Economics from 2013 to 2017. During her time there, she participated in the Robert Day Scholar program at The Robert Day School of Economics and Finance. She also attended Harvard University for a Summer Program in 2014, enhancing her academic credentials. Additionally, she studied at Scripps College, further solidifying her foundation in economics.
Experience in Marketing and Business Analysis
Alison Choe has held various positions in marketing and business analysis across different organizations. She worked as a Marketing Analyst at ProcessUnity for two months in 2016 and as a Business Development Analyst at Vadaro in 2013. Her experience also includes a role as a Wealth Management Analyst at GAO Capital in Singapore. These positions have equipped her with skills in go-to-market strategies, sales enablement, and marketing analytics, particularly in B2B software and hardware.
Interest in Southeast Asian Startup Ecosystem
Alison Choe has a strong interest in the Southeast Asian startup ecosystem, particularly in the fields of retail technology and AI/AR. This interest complements her professional background and informs her approach to market strategy and product marketing. Her experience in various roles across different regions has provided her with a unique perspective on emerging trends and opportunities within this dynamic market.