Braiden L.
About Braiden L.
Braiden L. is a Territory Development Manager at RetailNext, focusing on optimizing retail strategies and enhancing customer experiences. With a background in business administration and various roles in retail and recruitment, he specializes in data analytics for brick-and-mortar environments.
Current Role at RetailNext
Braiden L. serves as the Territory Development Manager at RetailNext, a position he has held since 2023. In this role, he focuses on optimizing staff alignment and marketing strategies to enhance in-store traffic and conversion rates. He addresses complex retail challenges, including reducing shrinkage and expediting asset protection investigations. His work involves utilizing AI technology to streamline retail business operations and improve customer experience through comprehensive journey analysis.
Previous Experience in Retail and Administration
Before joining RetailNext, Braiden L. accumulated diverse experience in various roles. He worked as an Administrative Assistant at The Big Heart Of Merthyr Tydfil and The Means, where he focused on administrative tasks for a total of 15 months. He also served as a Recruitment Consultant at ESP for 7 months and as a Procurement Consultant at GC Components Ltd for 5 months. His experience includes roles in customer-facing positions, such as Front of House at Brewhouse & Kitchen and Son Of Steak.
Educational Background
Braiden L. pursued higher education at the University of Gloucestershire, where he studied Business Administration and Management, earning a Master of Business Administration (MBA) from 2019 to 2020. He also completed a BA Hons in Business Management (Fast Track) from 2017 to 2019. His educational background provides a strong foundation in business principles and management strategies.
Specialization in Retail Analytics
Braiden L. specializes in providing e-commerce style data analytics specifically tailored for brick-and-mortar retail environments. His expertise includes utilizing data to enhance operational efficiency and customer engagement. He applies analytical insights to inform marketing strategies and improve overall retail performance.
Career Development Timeline
Braiden L.'s career development includes a variety of roles across different sectors. He began his career in 2019 as Front of House at Brewhouse & Kitchen and Son Of Steak. He transitioned to administrative and consultancy roles from 2020 to 2023, including Campaign Officer positions at Your Pontypridd BID and The Means. His experiences have contributed to his current role at RetailNext, where he leverages his skills in retail management and analytics.