Michael Cody

Account Director @ RetailNext

About Michael Cody

Michael Cody is an Account Director at RetailNext, where he focuses on enhancing the in-person shopping experience through data and analytics. He has held various roles in business development and sales across multiple organizations, including Insider Intelligence and the New Jersey Devils.

Current Role at RetailNext

Michael Cody serves as an Account Director at RetailNext, a position he has held since 2023. In this role, he focuses on collaborating with brick-and-mortar retail leaders to address in-store challenges. He utilizes customized data and analytics solutions to enhance the shopping experience and optimize operational efficiency.

Previous Experience at Insider Intelligence

Before joining RetailNext, Michael worked at Insider Intelligence as a Sales Director from 2020 to 2022 in the New York City Metropolitan Area. His role involved driving sales strategies and managing client relationships, contributing to the company's growth in the analytics sector.

Background in Sports Management

Michael Cody studied Sports Management at the State University of New York Cortland, where he earned a Bachelor of Science degree from 2009 to 2012. This educational background laid the foundation for his career in business development and sales within the sports and retail industries.

Career Progression in Business Development

Michael has held various positions in business development across multiple organizations. He worked as a Business Development Manager at Gartner from 2016 to 2017 and later as a Business Development Director at Wunderkind in 2022. His experience spans roles that emphasize enhancing marketing campaign effectiveness and improving merchandising performance through data analytics.

Sales and Event Coordination Experience

Earlier in his career, Michael gained experience in sales and event coordination. He served as a Ticket Sales Associate and later as a Business Development Account Executive for the New Jersey Devils from 2014 to 2016. Additionally, he worked as an Event Coordinator at Octagon in 2013, where he contributed to organizing events and managing client engagements.

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