Brian Suckow
About Brian Suckow
Brian Suckow serves as the VP of Go To Market and Customer Launch at Ridecell, where he leads initiatives to enhance customer success and mobility services. He has extensive experience in global marketing, customer experience, and strategic management across various technology companies.
Current Role at Ridecell
Brian Suckow serves as the Vice President of Go To Market and Customer Launch at Ridecell, a position he has held since 2022. In this role, he leads a team responsible for developing detailed roadmaps, business plans, and financial models that support customers' mobility and fleet digitization strategies. He has played a key role in the successful launches of mobility services for enterprise customers, including AAA, Penske, Arval, and Toyota.
Previous Experience in Customer Success
Prior to his current role, Brian Suckow was the Senior Director of Go To Market and Customer Launch at Ridecell from 2016 to 2022. He has extensive experience in customer success management, having worked at Gainsight to implement solutions that assess customer health. His previous positions include Director of Customer Success Programs at MobileIron and Director of Customer Experience Solutions Group at Cisco Systems.
Educational Background
Brian Suckow studied at Stanford University Graduate School of Business, where he achieved an MBA and was recognized as an Arjay Miller Scholar, placing in the top 10% of his class. He also holds a Bachelor of Science and Master of Science in Chemical Engineering from the University of Pennsylvania, graduating Magna Cum Laude and as a member of Tau Beta Pi.
Career History and Roles
Brian Suckow has held various roles throughout his career, including Director of Internet Business Solutions Group at Cisco Systems, Industry Marketing Manager at Sun Microsystems, and Corporate Strategy Manager at Applied Materials. He also worked as a Senior Manager at Cap Gemini Ernst & Young and as an Associate at McKinsey & Company. His diverse background spans over three decades in technology and marketing.
Thought Leadership and Marketing Expertise
Brian Suckow has authored thought leadership content aimed at generating leads and expanding opportunities for scaling go-to-market strategies. He has expertise in developing formal approaches to analyzing 'voice of customer' feedback and conducting deal win/loss analysis, which are critical for effective marketing and customer engagement.