Mark Thomas
About Mark Thomas
Mark Thomas serves as the EVP of Marketing & Strategic Alliances at Ridecell, where he focuses on connected car technologies and the evolution of shared vehicle fleets. He has held various leadership roles in marketing and business development at notable companies including Nokia, Apple, and Cisco, and has a strong background in the intersection of automotive and internet technologies.
Work at Ridecell
Mark Thomas serves as the Executive Vice President of Marketing and Strategic Alliances at Ridecell since 2016. In this role, he is responsible for overseeing all marketing and alliance initiatives. He has contributed to the development of the Ridecell Fleet Transformation Cloud, which enhances fleet management capabilities. His work includes involvement in the launch of Thrifty's FlexiConnect service in the UK, aimed at improving customer experience in the mobility sector.
Background in Connected Car Technologies
Mark Thomas has a strong background in connected car technologies, focusing on the intersection of automobiles and the Internet. He has held various leadership roles in companies such as Cisco, where he was the Global Head of Connected Car Product Marketing, and HERE, a Nokia business, where he directed product marketing for IoT outdoor devices. His expertise includes defining and monetizing breakthrough experiences in the connected car revolution and the evolution of shared vehicle fleets.
Education and Expertise
Mark Thomas holds a Bachelor of Arts degree in Economics from the University of California, Berkeley, and a Master of Business Administration from The Wharton School, where he studied Marketing and Finance. His educational background supports his extensive experience in business development, marketing, and strategic alliances across various technology sectors, particularly in mobility and connected car markets.
Previous Work Experience
Prior to his current role at Ridecell, Mark Thomas held several significant positions in the tech industry. He worked at Nokia in various capacities, including Director of Business Development and Director of Social Networking & Messaging Services. His experience also includes roles at Apple Computer as Developer Relations Manager, and at companies such as Geoworks, Commerce One, and Netscape, where he contributed to product marketing and business partnerships.
Contributions to Industry Events
Mark Thomas actively participates in industry events, such as MOVE 2023, where he discussed advancements in shared mobility and the implications of AI and ChatGPT for fleets and mobility. His involvement in these discussions highlights his commitment to staying at the forefront of developments in the mobility sector and sharing insights on the future of transportation.