Andrew (Drew) Schmidt
About Andrew (Drew) Schmidt
Andrew (Drew) Schmidt serves as the Sr. Director of Strategy & SEO at Rio SEO, bringing over 20 years of experience in digital marketing strategy. He has held key positions at various companies, including Investis Digital and iCrossing, and has a strong academic background in visual communication and art history.
Current Role at Rio SEO
Andrew Schmidt serves as the Senior Director of Strategy and SEO at Rio SEO, a position he has held since 2022. In this role, he focuses on developing and implementing effective digital marketing strategies that enhance consumer experiences and drive brand interactions. His expertise in generating data-driven insights allows him to create compelling content that aligns with conversion goals. Based in Chicago, Illinois, he contributes to the company's mission of delivering integrated digital marketing solutions.
Previous Experience at Investis Digital
Prior to joining Rio SEO, Andrew worked at Investis Digital as the Senior Director of Strategy and Operations from 2015 to 2020. During his five years in this role, based in Phoenix, Arizona, he was responsible for overseeing strategic initiatives and operational processes. His leadership contributed to the development of effective marketing strategies that catered to diverse client needs.
Experience at iCrossing
Andrew's career includes a significant tenure at iCrossing, where he served as the Senior Search Strategist from 2005 to 2011. Over the course of six years in Scottsdale, Arizona, he focused on search strategy development, helping clients enhance their online visibility and engagement through targeted digital marketing efforts.
Educational Background
Andrew Schmidt holds a Bachelor of Arts (B.A.) in Visual Communication with minors in Communication and Studio Art from Loyola University Chicago, achieved in 1998. He also studied at the School of the Art Institute of Chicago, where he earned a Post-Baccalaureate Certificate in Studio in 2000. Additionally, he pursued postgraduate studies in Art History and Communication at Loyola University Rome Campus, John Felice Rome Center, starting in 1998.
Expertise in Digital Marketing Strategy
With over 20 years of experience in digital marketing strategy, Andrew specializes in creating integrated marketing plans that prioritize cross-channel opportunities. His approach is informed by consumer search behavior, allowing him to generate effective competitive strategies. He has worked with a diverse client portfolio that includes both startups and Fortune 500 corporations, focusing on achieving client KPIs and goals through targeted marketing initiatives.