Justin Gianninoto
About Justin Gianninoto
Justin Gianninoto serves as the Sr. Director of Marketing at Rio SEO and Forsta, specializing in user-centric experiences and results optimization through testing and experimentation. With a diverse background in digital strategy and marketing, he has worked with various organizations and partnered with Fortune 500 brands to develop effective marketing plans.
Work at Rio SEO
Justin Gianninoto has been serving as the Sr. Director of Marketing at Rio SEO since 2021. In this role, he focuses on crafting user-centric experiences and optimizing results through continuous testing and experimentation. His approach includes introducing fresh perspectives and challenging assumptions to identify improved solutions. Prior to this position, he held the role of Director of Marketing at Rio SEO from 2019 to 2021.
Current Role at Forsta
In addition to his role at Rio SEO, Justin Gianninoto has been the Sr. Director of Marketing at Forsta since 2022. This position allows him to apply his expertise in marketing strategy and user experience in a remote capacity while based in Chicago, Illinois. His work involves collaborating with teams to enhance marketing initiatives and drive engagement.
Education and Expertise
Justin Gianninoto holds a Master of Business Administration (MBA) with a focus on Marketing and Management Information Systems from Binghamton University, where he studied from 2010 to 2012. He also earned a Bachelor of Arts (BA) in English, General Literature and Rhetoric from the same institution, completing his studies from 2007 to 2011. His educational background supports his proficiency in developing user-centric marketing strategies.
Professional Background
Justin Gianninoto has a diverse professional background, having worked in various marketing and strategy roles. He was a Summer Startup Accelerator Member at General Assembly in 2012 and served as a Senior Digital Strategist at Stern Strategy Group from 2014 to 2018. He also founded TheTechUpload Consulting, where he was President from 2011 to 2019. His experience spans multiple industries, including technology and education.
Achievements in Marketing
Throughout his career, Justin Gianninoto has partnered with Fortune 500 brands to develop and implement marketing plans that generate engagement and build strong followings. His work emphasizes the importance of innovative marketing strategies and the application of new technologies to enhance revenue generation and process optimization.