Vera Wienken
About Vera Wienken
Vera Wienken serves as the Senior Brand Manager and VCT Game Changers EMEA Publishing Lead at Riot Games, where she has developed culturally-relevant campaign strategies for VALORANT since 2021. With a background in design and strategy, she has worked with various companies, including Strichpunkt Design and AUDI AG, and holds degrees in Industrial Design and Design Research.
Work at Riot Games
Vera Wienken has held the position of Senior Brand Manager and VCT Game Changers EMEA Publishing Lead at Riot Games since 2021. Based in Berlin, Germany, she has developed culturally-relevant campaign strategies for VALORANT, targeting diverse player bases across Europe. Her role involves ensuring the highest standard of marketing assets and community materials, emphasizing a player-centric approach. Additionally, she collaborates with European and LA marketing teams to enhance player engagement and retention through innovative publishing programs.
Previous Experience in Brand Strategy
Before joining Riot Games, Vera Wienken worked at Strichpunkt Design as a Creative Brand Strategist from 2017 to 2019. She also served as a Senior Strategist at the same company for a brief period in 2019. Additionally, she freelanced as a Creative Strategist at Croissants from the Future for seven months in 2019. Her experience in brand strategy has contributed to her current role, where she applies her skills to develop effective marketing strategies.
Design and Strategic Roles
Vera Wienken has a background in design and strategy, having worked at AUDI AG in various capacities, including Design Strategy and Design Communications from 2015 to 2017. She also worked as a Strategic Designer at Lufthansa Innovation Hub for one year in 2019. These roles have equipped her with a strong foundation in design thinking and strategic planning, which she utilizes in her current position.
Education and Expertise
Vera Wienken studied Industrial Design at Hochschule für Gestaltung Schwäbisch Gmünd from 2013 to 2017. She furthered her education in Design Research at The Ohio State University for one year from 2015 to 2016. This academic background has provided her with a comprehensive understanding of design principles and research methodologies, which she applies in her professional endeavors.