Xiaolu Li
About Xiaolu Li
Xiaolu Li is a Manager of Licensing and Partnerships at Riot Games, where she has worked since 2019. She has extensive experience in global licensing efforts and has managed notable collaborations, including partnerships with Secretlab and Louis Vuitton.
Current Role at Riot Games
Xiaolu Li currently serves as the Manager of Licensing and Partnerships at Riot Games, a position she has held since 2019. In this role, she oversees the entire process of global licensing efforts, which includes pipeline development, rights management, contract negotiation, and product development. Her responsibilities encompass managing partnerships that enhance the brand's reach and visibility in the gaming industry.
Previous Experience at Riot Games
Xiaolu Li has extensive experience at Riot Games, where she held multiple positions. She began as a Merchandise Coordinator from 2014 to 2015, then progressed to Merchandise Associate from 2016 to 2017, and later became Associate Manager, Apparel Lead from 2017 to 2019. Throughout her tenure, she contributed to various merchandise initiatives and developed her expertise in licensing and partnerships.
Key Projects and Partnerships
Xiaolu Li has played a significant role in several high-profile collaborations at Riot Games. She managed the Secretlab x League of Legends partnership, which expanded the game's global licensing efforts. Additionally, she was involved in the Louis Vuitton x League of Legends collaboration, showcasing her ability to manage complex projects. Her work on the AAPE x League of Legends project further demonstrates her capability in driving successful partnerships.
Education and Academic Background
Xiaolu Li earned her Bachelor of Arts (B.A.) degree from Dartmouth College, where she studied Government, International Studies, and Digital Arts. Her academic tenure spanned from 2008 to 2012, providing her with a strong foundation in critical thinking and analysis, which she applies in her professional roles.
Early Career Experience
Before joining Riot Games, Xiaolu Li worked as a Business Analyst at C&S Wholesale Grocers from 2012 to 2014. This role allowed her to develop analytical skills and gain experience in business operations, which have been beneficial in her subsequent positions in the gaming industry.