Desirée Gaddis
About Desirée Gaddis
Desirée Gaddis is the Director of Strategic Development at RippleMatch, where she leads the creation and execution of Go-To-Market strategies. She has a diverse background in sales and business development, having previously worked at PepsiCo and RippleMatch in various roles.
Current Role at RippleMatch
Desirée Gaddis serves as the Director of Strategic Development at RippleMatch, a position she has held since 2023. In this role, she spearheads the creation and execution of Go-To-Market strategies that aim to redefine market standards. Her focus is on building out the Go-To-Market (GTM) motion, which includes a comprehensive development of the Ideal Customer Profile (ICP). Gaddis emphasizes data-driven decision-making to rigorously test various strategies related to positioning, pricing, and unit economics.
Previous Experience at RippleMatch
Prior to her current role, Desirée Gaddis worked at RippleMatch as the Senior Manager of Business Development from 2019 to 2021. During her tenure, she contributed to the company's growth and strategic initiatives. Before that, she held the position of Director of Business Development from 2021 to 2023, where she further developed her expertise in business strategy and market development.
Career at PepsiCo
Desirée Gaddis has a notable background with PepsiCo, where she held multiple positions. She started as a District Sales Associate from 2016 to 2017 for eight months in the Portland, Oregon area. She then advanced to the role of Sales District Leader from 2017 to 2018, serving for one year in the same region. Additionally, she was a Future Sales Leader Intern in 2015 for two months in East Ohio, gaining early experience in sales and marketing.
Educational Background
Desirée Gaddis studied at The Ohio State University, where she earned a Bachelor of Arts (B.A.) in Marketing from 2012 to 2016. She also attended The University of Edinburgh in 2014, focusing on Marketing and Economics for 11 months. Her educational background has provided her with a solid foundation in marketing principles and strategies.
Early Career Experience
In her early career, Desirée Gaddis gained valuable experience through various internships and roles. She worked as a Marketing Intern at Beyond Intelligence in 2014 for two months. Additionally, she was part of the Campus Street Team for Victoria's Secret Pink from 2014 to 2016 while studying at Ohio State University. These roles contributed to her understanding of marketing and sales dynamics.