Genevieve Owyang
About Genevieve Owyang
Genevieve Owyang serves as the VP and GM of Marketing at Rocket Lawyer, where she has worked since 2022. With over 15 years of experience in marketing, she specializes in user acquisition and digital marketing strategies.
Current Role at Rocket Lawyer
Genevieve Owyang serves as the Vice President and General Manager of Marketing at Rocket Lawyer, a position she has held since 2022. In this role, she reports directly to the CEO and manages a significant annual media spend while focusing on optimizing return on investment. Owyang has successfully launched six emerging channels and two large-scale integrated video campaigns within her first year at the company, demonstrating her capability in driving marketing initiatives.
Previous Experience in Marketing
Before joining Rocket Lawyer, Genevieve Owyang held various marketing positions. She worked at realtor.com as the Director of Performance Marketing from 2016 to 2020 and as the Senior Marketing Manager for Mobile Marketing from 2013 to 2016. Owyang also served as the VP of Customer Acquisition and Growth Marketing at Rocket Lawyer from 2020 to 2022. Her earlier roles include Manager of Search Engine Marketing at Ticketmaster and Senior Marketing Analyst at Citysearch, accumulating over 15 years of experience in the marketing field.
Educational Background
Genevieve Owyang holds a Bachelor of Science degree from the Massachusetts Institute of Technology. Additionally, she studied at the Google Mobile Academy and achieved certification as a Google AdWords Certified Consultant. This educational background supports her expertise in digital marketing and user acquisition.
Expertise in Digital Marketing
Owyang possesses extensive expertise in various aspects of digital marketing, including user acquisition, retargeting, and managing multiple digital marketing channels. Her strategic approach has been evident in her previous roles, where she successfully implemented performance marketing strategies and integrated campaigns.
Industry Engagement and Speaking Engagements
Genevieve Owyang frequently speaks at digital marketing industry conferences, sharing her insights and experiences with peers. Her participation in these events highlights her commitment to staying current in the marketing field and contributing to the broader marketing community.