Kara Douglas
About Kara Douglas
Kara Douglas serves as the Lifecycle Marketing Director at Rocket Lawyer, where she has worked since 2019. With a background in graphic and fashion design, she has held various marketing roles, including positions at JustAnswer and Seasoned, and has a strong focus on data analytics to enhance marketing effectiveness.
Work at Rocket Lawyer
Kara Douglas serves as the Lifecycle Marketing Director at Rocket Lawyer, a position she has held since 2019. In this role, she focuses on developing and implementing innovative lifecycle marketing strategies aimed at enhancing customer engagement and retention. Her contributions include improving user experience through strategic marketing initiatives. Additionally, she has played a key role in integrating social media engagement strategies with email marketing to increase user interaction and brand visibility.
Previous Experience in Marketing
Before joining Rocket Lawyer, Kara Douglas held several marketing positions. She worked at JustAnswer as Senior Manager of Marketing Communications from 2014 to 2016, and as Email Marketing Manager from 2011 to 2014. She also served as Senior Manager of CRM at Seasoned from 2017 to 2019. Other roles include Digital Marketing Strategic Lead/Account Manager at Torchlite Marketing and Customer Success Manager at VerticalResponse Inc. Her diverse experience spans various aspects of marketing, including campaign design and customer success.
Education and Expertise
Kara Douglas has a strong educational background in design and merchandising. She earned a Bachelor’s Degree in Fashion Merchandising from FIDM, studying from 1995 to 1997. Prior to that, she completed an Associate's Degree in Fashion Merchandising at Lasell College from 1989 to 1991. Additionally, she studied Graphic Design at California College of the Arts and Graphic & Fashion Design at the Academy of Art University. This combination of education equips her with a unique perspective in marketing and design.
Data-Driven Marketing Approach
Kara Douglas has a proven track record of leveraging data analytics to optimize marketing campaigns and drive business growth. Her experience in various marketing roles has allowed her to develop a strong understanding of how to use data effectively to inform marketing strategies. This analytical approach has been instrumental in her success at Rocket Lawyer and previous positions, where she has consistently focused on improving marketing performance through data-driven insights.
Career Timeline
Kara Douglas has built a diverse career in marketing over several years. She began her professional journey as a Campaign Designer at NBC Internet from 1999 to 2001. Following that, she worked at VerticalResponse Inc. for eight years, transitioning to JustAnswer for three years. Afterward, she held positions at Torchlite Marketing and Seasoned before joining Rocket Lawyer. Her career reflects a steady progression in marketing roles with increasing responsibilities.