Kelvin Cornaz Tranphuoc
About Kelvin Cornaz Tranphuoc
Kelvin Cornaz Tranphuoc serves as the Vice President of Marketing, Customer Engagement & Unpaid Channels at Rocket Lawyer, where he has worked since 2023. He holds an MBA from the University of California, Davis, and has extensive experience in marketing roles across various industries, including telecommunications and retail.
Current Role at Rocket Lawyer
Kelvin Cornaz Tranphuoc serves as the Vice President of Marketing, Customer Engagement & Unpaid Channels at Rocket Lawyer. He has held this position since 2023, working remotely from San Francisco, California. In this role, he leads a team focused on driving unpaid visits, gross conversions, and reducing churn through strategic marketing initiatives. He manages a high-performing team of over 10 individuals to deliver successful marketing initiatives and collaborates with various departments to ensure alignment on cross-functional projects.
Previous Experience
Before joining Rocket Lawyer, Kelvin held several marketing roles across various organizations. He worked as the Senior Director & General Manager of Retention & Engagement Marketing at Rocket Lawyer from 2020 to 2023. Prior to that, he was the Marketing Director for Customer Loyalty & Retention at CREDO Mobile from 2014 to 2020. His experience also includes positions at The Art of Shaving, where he served as Associate Director of Marketing, CRM, and CRM Manager, and at Starcom as a Digital Media Associate.
Education and Expertise
Kelvin Cornaz Tranphuoc earned a Master of Business Administration (MBA) from the University of California, Davis - Graduate School of Management. He also holds a Bachelor of Science in Business Management with a focus on Marketing from NC State Poole College of Management and a Bachelor of Arts in Communications from North Carolina State University. His educational background supports his expertise in developing marketing strategies for Fortune 500 companies across various industries, including Telecommunications, Retail, Financial, and Automotive.
Marketing Strategy Development
Kelvin has extensive experience in developing marketing strategies that enhance brand visibility and reputation. He has implemented comprehensive PR & Communications strategies and established partnerships with key stakeholders, vendors, and external partners to drive business growth. His strategic initiatives have contributed to successful marketing outcomes across the organizations he has worked with.