Calvin Heinrichs
About Calvin Heinrichs
Calvin Heinrichs serves as the Strategy & Growth Lead at Rocscience, where he focuses on integrating acquired companies and enhancing marketing strategies. He has a diverse background in content marketing, brand building, and digital marketing, supported by a solid educational foundation in biochemistry, neurobiology, and marketing.
Current Role at Rocscience
Calvin Heinrichs serves as the Strategy & Growth Lead at Rocscience, a position he has held since 2024. In this role, he works cross-functionally with sales, marketing, product, and customer support teams to translate business objectives into actionable projects. His responsibilities include developing and executing integration plans for acquired companies, focusing on organizational structure, business processes, technology systems, and cultural alignment. Additionally, he is involved in design and graphics and is part of the marketing and communications team.
Previous Experience at Rocscience
Prior to his current position, Calvin Heinrichs worked at Rocscience as a Content Marketing Strategist from 2022 to 2024 and as Brand Lead from 2021 to 2022. During his tenure, he leveraged his diverse background in writing, content creation, SEO, paid search, and social media to drive marketing success. He also played a role in the on-ground logistics for the Rocscience International Conference 2023.
Educational Background
Calvin Heinrichs has a diverse educational background. He studied at Kelowna Secondary School, where he achieved a High School Diploma in Biochemistry from 2008 to 2011. He then attended The University of British Columbia, earning a degree in Kinesiology with a focus on Neurobiology and Behavior from 2011 to 2016. He furthered his education at George Brown College, obtaining a Marketing Certificate from 2018 to 2020. Additionally, he completed a Bachelor's degree in General Studies at Thompson Rivers University from 2021 to 2023. He also became a Certified Personal Trainer Specialist through Canadian Fitness Professionals Inc. in 2014.
Marketing and Creative Expertise
Calvin Heinrichs has a passion for creative storytelling and brand building through marketing strategy. He is recognized as a data-loving marketer who continuously learns and adapts to the evolving digital marketing landscape. His previous roles include working as a Digital Marketing Specialist and Bar Manager at Suite 114, where he gained valuable experience in marketing and customer engagement.