ROI Hunter
ROI Hunter provides a platform that integrates data from Meta and Google Analytics with inventory to determine ROAS and dynamically manage product promotions based on performance.
Company Overview
ROI Hunter is a company specializing in the integration of marketing data and inventory management to optimize return on ad spend (ROAS) for individual products. Their platform brings together data from prominent sources like Meta and Google Analytics to offer detailed insights and performance management.
Product Performance Management
ROI Hunter's Product Performance Management (PPM) platform plays a crucial role in combining product-level performance data from various channels with inventory data. This integration enables marketers and retailers to understand and act on performance metrics, improving the overall efficiency and ROI of their campaigns.
Stop Loss Filter
The 'Stop Loss' filter in ROI Hunter's platform is designed to prevent the promotion of products identified as poor performers. This dynamic adjustment is based on real-time performance data, ensuring that only high-performing products receive promotional resources, thereby optimizing ad spend.
Creative Tools and Templates
ROI Hunter provides a variety of tools for creating dynamic product ads. The Template Editor allows users to create and modify ads at scale, without waiting for external approvals. The Creative Factory enables the creation of product videos from static images, eliminating the need for a video production team. These features streamline the ad creation process and maintain consistency across campaigns.
Retargeting and Custom Data Integration
ROI Hunter's platform supports hourly retargeting, focusing on users who interacted with a product page or added a product to their cart within the last 12 hours but did not complete the purchase. It also allows the integration of custom data sources, such as Return Rate and Days in Stock, to refine promotional strategies by excluding high return rate and long-stocked products from campaigns.