Arun Pratap Singh
About Arun Pratap Singh
Arun Pratap Singh serves as the Head of Paid Media at ROI Mantra Inc. in Noida, India, where he has worked since 2020, following a progressive career in digital marketing that began in 2013.
Work at ROI Mantra
Arun Pratap Singh has been serving as the Head of Paid Media at ROI Mantra Inc. since 2020. In this role, he oversees the paid media strategies and initiatives for the company. His responsibilities include optimizing marketing efforts across various objectives and ensuring effective use of digital marketing tools. Prior to this position, he held multiple roles within ROI Mantra, including Digital Marketing Manager and Digital Expert-PPC, contributing to the company's growth and expertise in the digital marketing landscape.
Education and Expertise
Arun Pratap Singh holds a Bachelor of Technology (B.Tech.) degree in Computer Science, which he completed from 2009 to 2013. He also studied at Motivational Pathway, where he achieved a Bachelor's degree in Computer Science during the same period. His educational background provides a strong foundation for his expertise in digital marketing, particularly in using advanced tools such as StackAdapt Programmatic Media and Adobe Media Optimiser (AMO) Bid Management Tool.
Background in Digital Marketing
Arun Pratap Singh began his career in digital marketing as a PPC Executive at N9ine Media, where he worked from 2013 to 2014. He then progressed to a role as Sr. SEM Executive at Global Ad Media Inc. from 2014 to 2015. Following this, he joined ROI Mantra Inc. as Digital Expert-PPC in 2015, where he honed his skills in paid media strategies before advancing to the Digital Marketing Manager role in 2017.
Specialization in Marketing Strategies
Arun Pratap Singh specializes in optimizing marketing efforts across both top and bottom funnel objectives. He focuses on building strong foundational teams that utilize innovative strategies and cutting-edge tools to drive business growth. His approach emphasizes the importance of leveraging advanced digital marketing tools to enhance campaign performance and achieve organizational goals.