Anthony M.
About Anthony M.
Anthony M. serves as the EMEA Manager of Strategic Partnerships at Rokt, where he focuses on enhancing e-commerce experiences through real-time AI decisioning. He has a diverse background in business development and project management, with previous roles at companies such as Witbe and ABMI.
Work at Rokt
Currently, Anthony M. serves as the EMEA, Manager of Strategic Partnerships at Rokt, a position he has held since 2022. In this role, he focuses on forming strategic partnerships with leading global brands, including Disney and Google. His work involves optimizing the Transaction Moment™, a unique approach aimed at enhancing e-commerce profitability. Anthony specializes in leveraging real-time AI decisioning to improve e-commerce experiences and maximize customer lifetime value.
Education and Expertise
Anthony M. holds a Master's degree in International Business from Hult International Business School, where he studied from 2018 to 2019. He also earned a Master of Engineering (MEng) in Aerospace, Aeronautical and Astronautical Engineering from IPSA, école d'ingénieurs de l'air et de l'espace, from 2014 to 2017. Additionally, he completed a semester in Sciences physiques at Heriot-Watt University in 2015. His educational background supports his expertise in strategic partnerships and performance marketing.
Background
Before joining Rokt, Anthony M. held various roles in business development and project management. He worked at Witbe as Business Development US East & Canada for five months in 2021 and served as a Business Manager at ABMI for eight months in 2018. His earlier experience includes positions as a Sales Advisor at DUCS DE GASCOGNE from 2007 to 2016 and as a Project Manager at ALTEN in 2017. He also worked briefly as a Transports Partnerships Manager at FretLink in 2016.
Achievements
During his career, Anthony M. has been instrumental in forming strategic partnerships with major global brands while at Rokt. His experience includes working in performance marketing channels that yield results comparable to Facebook and SEM. His contributions to optimizing e-commerce strategies have positioned him as a key player in enhancing customer engagement and profitability for brands.