Catherine Liou
About Catherine Liou
Catherine Liou is a Senior Solutions Consultant at Rokt, where she has worked since 2022. She has a background in yield management and campaign management, having held positions at AdTheorent and Publicis Media, and she holds a Bachelor of Science in Business and Technology Management from New York University.
Work at Rokt
Catherine Liou serves as a Senior Solutions Consultant at Rokt, a position she has held since 2022. In this role, she focuses on providing tailored solutions to clients, leveraging her extensive background in yield management and campaign strategy. Her contributions help enhance Rokt's offerings in the digital marketing space, ensuring clients achieve optimal results.
Previous Experience at AdTheorent
Prior to her current role, Catherine Liou worked at AdTheorent in various capacities. She began as a Yield Manager from 2019 to 2020, where she managed yield optimization strategies. She then advanced to Senior Yield Manager from 2020 to 2022, further developing her expertise in maximizing advertising performance. Her tenure at AdTheorent spanned three years in total.
Experience at Publicis Media
Catherine Liou worked as a Campaign Manager at Publicis Media from 2017 to 2019. In this role, she was responsible for overseeing campaign execution and performance analysis. Her experience at Publicis Media provided her with a solid foundation in campaign management and client relations.
Short Tenure at Adverity
In 2022, Catherine Liou briefly worked as a Solutions Consultant at Adverity for three months. This role allowed her to apply her analytical skills and industry knowledge in a new context, contributing to data-driven marketing solutions.
Education and Expertise
Catherine Liou earned a Bachelor of Science (BS) in Business and Technology Management from New York University, completing her studies from 2014 to 2017. This educational background has equipped her with the skills necessary for her roles in digital marketing and solutions consulting.