Svarina Karwanyun
About Svarina Karwanyun
Svarina Karwanyun is a Digital Account Manager at Rokt, with a background in quantitative research and data analysis. She holds a Bachelor of Arts in Film and Media Studies and Economics from the University of Rochester and a Master of Science in Marketing Analytics from the same institution.
Current Role at Rokt
Svarina Karwanyun has been employed at Rokt as a Digital Account Manager since 2022. In this role, she manages digital accounts, focusing on enhancing client relationships and optimizing digital marketing strategies. Her experience in account management allows her to effectively address client needs and drive results.
Previous Experience in Digital Marketing
Prior to her current position, Svarina worked at Rokt as a Digital Account Coordinator from 2021 to 2022. She also held various internships in digital media marketing, including a role at Sentido Health and as a Marketing Intern at the Chartered Institute for Securities & Investment. These experiences contributed to her expertise in digital marketing and data analytics.
Education and Academic Background
Svarina Karwanyun earned a Bachelor of Arts degree in Film and Media Studies and Economics from the University of Rochester, completing her studies from 2016 to 2020. She further pursued a Master of Science in Marketing Analytics at the University of Rochester - Simon Business School from 2020 to 2021. Additionally, she studied Economics at the University of Westminster, obtaining a Bachelor's degree in 2019.
Internship Experience
During her academic career, Svarina gained valuable experience through various internships. She worked as a Quantitative Research and Data Analysis Intern at Storyline Strategies in 2019, and as a News Production Intern at WROC-TV Channel 8 in 2018. Her internships provided her with practical skills in research, data analysis, and media production.
Skills in Data Analytics and Non-Profit Support
Svarina has developed a strong foundation in data analytics, which she applies to support investments in small businesses, non-profits, and green energy initiatives. Her work has included utilizing social media analytics to enhance the income of non-profits, demonstrating her commitment to leveraging data for social impact.