Bill Foy
About Bill Foy
Bill Foy serves as the Director of OEM and Marketplace Solutions at Rollick, where he connects consumers and dealers in the Powersports, RV, and Marine markets. He has a background in journalism and has worked with major brands to enhance their shopping platforms since 2021.
Work at Rollick
Bill Foy serves as the Director of OEM and Marketplace Solutions at Rollick, a position he has held since 2021. In this role, he focuses on developing solutions that connect original equipment manufacturers (OEMs) with dealers in the Powersports, RV, and Marine markets. His work involves enhancing digital inventory listings and improving the shopping experience for consumers. Foy operates from the Los Angeles Metropolitan Area, contributing to the company's initiatives aimed at streamlining marketing automation and lead management for over 100 brands in the industry.
Education and Expertise
Bill Foy studied Journalism and Mass Communication at the University of Iowa, where he earned a Bachelor of Science degree from 1982 to 1986. He also attended the University of Northern Iowa and completed his early education at John F. Kennedy High School. His academic background supports his expertise in connecting consumers and dealers within the Powersports, RV, and Marine markets through digital platforms.
Background
Prior to his role at Rollick, Bill Foy worked at Triad Retail Media as the Director of Sales for eBay Motors on the West Coast from 2011 to 2013. His experience in sales and marketing within the automotive sector laid the groundwork for his current focus on OEM to Dealer solutions. Foy has collaborated with major brands such as Sam’s Club, AAA, and Progressive to enhance their Powersports shopping platforms.
Achievements
Bill Foy has been instrumental in powering marketing automation and lead management solutions for over 100 brands in the Powersports, RV, and Marine industries. His contributions have significantly impacted the way these industries connect with consumers and manage their digital inventory listings, showcasing his role in advancing the market's digital transformation.