Kate Lafantaisie
About Kate Lafantaisie
Kate Lafantaisie is a Lifecycle Marketing Manager with a background in communication studies and public relations. She has held various marketing roles at companies such as Recharge, Health Sciences North, and PaintPass, and has been working at Roofr since 2024.
Current Role at Roofr
Kate Lafantaisie serves as the Lifecycle Marketing Manager at Roofr, a position she has held since 2024. In this role, she focuses on developing and implementing marketing strategies that enhance customer engagement and retention. Her responsibilities include analyzing customer data to optimize marketing campaigns and improve overall customer experience.
Professional Experience at Recharge
Before joining Roofr, Kate Lafantaisie worked at Recharge in various roles, contributing to the company's marketing and web operations. She began as a Knowledge Specialist in Web Operations and Analytics from 2021 to 2022, then advanced to Web Operations Coordinator from 2022 to 2023, and finally served as Marketing and Web Operations Specialist from 2023 to 2024. Her experience at Recharge involved managing web operations and enhancing marketing initiatives.
Background in Marketing and Communications
Kate Lafantaisie has a diverse background in marketing and communications. She worked at Health Sciences North/Horizon Santé-Nord as a Marketing and Communications Specialist from 2017 to 2019 and as a Physician Recruitment and Marketing Advisor from 2014 to 2017. Her roles involved developing marketing strategies and managing communications to support health services.
Educational Qualifications
Kate Lafantaisie holds an Honours Bachelor of Arts in Communication Studies from Laurentian University/Université Laurentienne, where she studied from 2009 to 2013. Additionally, she earned a Graduate Certificate in Public Relations from Cambrian College, completing her studies there from 2012 to 2013. Her educational background has equipped her with essential skills for her marketing career.
Experience at PaintPass
Kate Lafantaisie worked as a Digital Strategist focusing on Performance and Lifecycle Marketing at PaintPass from 2019 to 2021. In this role, she was responsible for developing digital marketing strategies aimed at improving customer engagement and driving business growth.