Rothco
Rothco offers a comprehensive range of military, tactical, and outdoor clothing and gear, including BDU Pants, Combat Shirts, and Tactical Boots, with a high in-stock rate and a 24-hour order turnaround system.
Products
Rothco offers a diversified product line that includes BDU Pants, Combat Shirts, and Tactical Boots. The company provides a comprehensive range of military, tactical, and outdoor clothing and gear, catering to a wide audience seeking reliable and durable products. Rothco also offers a variety of camouflage patterns, such as Tiger Stripe and Woodland Camo, to meet specific field requirements.
Dealer Network
Rothco operates a robust dealer network comprising over 10,500 entities, including Army Navy stores, uniform suppliers, apparel companies, promotions firms, and government suppliers. This extensive network allows Rothco to maintain a broad and efficient distribution system. The company supports its dealers with digital catalogs for easy product browsing and a Minimum Advertised Price (MAP) policy to protect dealer margins.
Business-to-Business (B2B) System
Rothco utilizes a B2B system to streamline operations for dealers. This system ensures a seamless purchasing process, featuring a high in-stock rate of 99% and a quick 24-hour order turnaround time. This efficient business model allows Rothco to effectively serve its dealers, ensuring they receive products promptly while maintaining inventory availability.
Charitable Initiatives
Rothco runs a charitable initiative program that actively supports local and military-related charities. Through this program, the company demonstrates its commitment to giving back to the community and supporting causes that resonate with its core values and audience.