Heather Archibald
Chief Product & Merchandising Officer @ Rothy's
About Heather Archibald
Accomplished business leader and product story-teller with 20+ years of experience building and leading cohesive teams to create cut-through product strategies that drive consistent and profitable growth in a variety of categories, channels and business environments. Known for my uniquely balanced right-brain/left-brain orientation, offering equal creative and analytical capabilities; strategic ideating and generating needle-moving product strategies; building and inspiring strong teams; connecting product strategies with brand identity and amplifying brand's position; establishing an action path that adds clarity and accountability; innovating at the intersection of retail and digital, and relentless customer curiosity.