RTB House
Deep Learning Technology
RTB House utilizes Deep Learning technology to power its ad campaigns. This advanced technology provides a competitive advantage by optimizing ad budgets and improving campaign results. Deep Learning helps in analyzing extensive datasets to identify patterns and trends, which enables more precise ad targeting and better engagement for clients.
Personalized Retargeting Solutions
RTB House offers personalized retargeting solutions aimed at re-engaging customers and increasing brand visibility. These solutions are designed to create tailored ads based on user behavior and preferences, which helps in delivering more relevant content to potential buyers. The personalized approach ensures higher conversion rates and effective use of advertising budgets.
Global Market Reach
RTB House serves a global market with a presence in over 90 countries, reaching 95% of the internet population. The extensive reach enables the company to run campaigns on a worldwide scale, ensuring that clients can connect with a vast and diverse audience. This global presence is supported by partnerships with over 700,000 publishers.
Brand Safety Feature
RTB House employs a 3-layer Brand Safety feature to protect clients' brand images. This feature is designed to avoid potential risks online by ensuring that ads do not appear alongside inappropriate content. The multi-layered approach provides a robust safeguard against brand damage, enhancing the trust and reliability of the campaigns.
Industry-Specific Solutions
RTB House provides industry-specific advertising solutions with dedicated teams for verticals like fashion, electronics, travel, and multi-category campaigns. This specialized approach ensures that ads are tailored to the nuances of each industry, resulting in more effective targeting and engagement. The dedicated teams bring industry expertise to optimize the advertising strategies for each vertical.
Fraud Prevention Certification
RTB House is certified against fraud by the Trustworthy Accountability Group (TAG). This certification ensures that the company's ad delivery is secure and reliable. Being TAG-certified signifies a commitment to maintaining high standards of transparency and accountability, which is crucial for protecting clients against fraudulent activities in the digital advertising space.
Innovative Ad Formats
RTB House develops innovative ad formats and technologies through its Collaborative Innovation program. This initiative incorporates client feedback and industry trends to create new and engaging ad formats. The focus on innovation allows RTB House to stay ahead in the competitive ad tech landscape by offering cutting-edge solutions to its clients.