Rue Gilt Groupe
Rue Gilt Groupe operates Rue La La and Gilt, two eCommerce platforms offering up to 70% discounts on over 5,000 premium and luxury brands, catering to a discerning shopping demographic.
Services
Rue Gilt Groupe operates primarily through two eCommerce platforms, Rue La La and Gilt. These platforms focus on off-price shopping, providing significant discounts on premium and luxury brands. The service model is built around daily boutique 'popups,' which offer limited-time sales events featuring top brands at compelling values. The company's offerings are tailored to a highly coveted shopping demographic, delivering a unique online shopping experience characterized by the thrill of a treasure hunt.
Premium and Luxury Brands
Rue Gilt Groupe offers products from over 5,000 premium and luxury brands. Customers can find a wide variety of items, ranging from fashion to home goods, all at discounts of up to 70% off full-price retail. These significant savings on high-end brands are a key component of the company's value proposition, attracting a demographic that values both quality and affordability.
Daily Boutique Popups
The company has revolutionized online shopping by introducing daily boutique 'popups.' These events feature a rotating selection of top brands, available at significant discounts for a limited time. This model aims to create an engaging shopping experience by offering customers the thrill of discovering new deals each day. The popups have become a defining feature of Rue Gilt Groupe, driving customer loyalty and repeat visits.
Loyal Customer Base
Rue Gilt Groupe has successfully attracted a large and growing number of loyal members. The company's focus on offering high-quality products at significant discounts and creating an engaging shopping experience has resonated with customers. This loyalty is further enhanced by the exclusive nature of the daily boutique 'popups,' encouraging repeat visits and sustained interest in the platforms.