Jeff Steeves
About Jeff Steeves
Jeff Steeves is the Chief Marketing Officer at Rue Gilt Groupe, a position he has held since 2022. He has extensive experience in marketing, specializing in customer retention, database marketing, and technology-enabled businesses.
Work at Rue Gilt Groupe
Jeff Steeves serves as the Chief Marketing Officer at Rue Gilt Groupe, a position he has held since 2022. His role involves overseeing marketing strategies and initiatives to enhance brand visibility and customer engagement. Prior to this position, he was the Executive Vice President of Marketing at the same company from 2018 to 2022, where he contributed to the development of marketing campaigns and customer retention strategies.
Education and Expertise
Jeff Steeves earned his Bachelor of Arts degree in Computer Science from Dartmouth College, where he studied from 1995 to 1999. He furthered his education by obtaining an MBA from Northwestern University's Kellogg School of Management between 2003 and 2005. His academic background supports his expertise in technology-enabled businesses, particularly in consumer internet and e-commerce.
Background
Jeff Steeves has a diverse professional background with experience in various marketing roles across multiple companies. He worked at Bain & Company as an Associate Consultant from 1999 to 2001, followed by a position at Bain Capital as an Associate from 2001 to 2003. His career includes significant roles at Wayfair, Rue La La, and Zaius, Inc., where he honed his skills in online marketing, database marketing, and customer retention.
Achievements in Marketing
Throughout his career, Jeff Steeves has specialized in segmentation and social media analytics. His work has involved enhancing customer retention and implementing effective marketing strategies. He has experience with search engine marketing (SEM) and search engine optimization (SEO), which are critical components of modern digital marketing.
Previous Positions and Experience
Before joining Rue Gilt Groupe, Jeff Steeves held several key marketing positions. He was Vice President of Marketing at Wayfair from 2009 to 2014 and served as Senior Vice President of Marketing at Rue La La from 2016 to 2018. Additionally, he worked as an Advisor at Zaius, Inc. from 2014 to 2022, contributing to the company's marketing strategies and customer engagement efforts.