Katie Koivisto
About Katie Koivisto
Katie Koivisto is a Marketing Associate with a strong background in Email Marketing Communications and expertise in Salesforce Marketing Cloud. She holds a Bachelor of Science in Business Administration from Suffolk University and has accumulated diverse experience in digital marketing roles across several companies.
Work at Rue Gilt Groupe
Katie Koivisto has been employed at Rue Gilt Groupe since 2021, currently holding the position of Marketing Associate. Her role involves implementing marketing strategies and managing various campaigns to enhance brand visibility. Prior to her current position, she served as a Marketing Coordinator at the same company from 2019 to 2021. During her tenure, she contributed to the development and execution of marketing initiatives that align with the company's objectives.
Education and Expertise
Katie Koivisto earned a Bachelor of Science in Business Administration (BSBA) from Suffolk University - Sawyer Business School, where she studied Marketing and Sports Marketing, along with a Management Minor. Her education provided her with a strong foundation in business principles and marketing strategies. She specializes in Salesforce Marketing Cloud, demonstrating her proficiency in a leading marketing automation platform, which is essential for executing effective email marketing communications.
Background in Marketing
Katie Koivisto has a robust background in marketing, having held various positions that enhance her expertise in the field. She worked as a Marketing Operations Associate at TechTarget for five months in 2019, where she gained experience in operational aspects of marketing. Additionally, she served as a Digital Marketing Intern at Getfused for four months in 2019, focusing on digital marketing strategies. Her early career included roles at Suffolk University, where she worked as an Office Assistant in the Department of Marketing and Student Affairs.
Skills in Digital Marketing
Katie Koivisto possesses strong skills in email marketing communications, data analysis, and social media management. Her expertise in data analysis allows her to evaluate marketing campaign performance and understand consumer behavior effectively. Additionally, her proficiency in social media indicates her capability to manage and strategize online brand presence, which is crucial in today's digital landscape.
Previous Work Experience
Before her current role at Rue Gilt Groupe, Katie Koivisto gained diverse experience in various marketing and sales positions. She worked as a Sales Associate at The Black Dog Tavern, Co. for eight months in 2018-2019, where she developed customer service skills. She also held multiple positions at Suffolk University, including Office Assistant and Conference Assistant, which contributed to her organizational and communication skills. Her internship at McNeil, Gray and Rice as a Winter Break Communications Intern further enriched her marketing knowledge.