Elizabeth Taggart
About Elizabeth Taggart
Elizabeth Taggart serves as the Director of Product Development and Market Research at Safety National, where she has worked since 2008. She previously held the position of Director of Corporate Marketing Communications and Research at Zurich Financial Services for nine years.
Work at Safety National
Elizabeth Taggart has served as the Director of Product Development and Market Research at Safety National Casualty Corporation since 2008. In this role, she leads cross-functional teams to develop product requirements and strategies aimed at ensuring successful product launches. Her responsibilities include overseeing the implementation of innovative research methods to uncover insights and trends that inform new product ideas. Taggart's leadership in product development has contributed to the company's growth and adaptation in a competitive market.
Previous Experience at Zurich Financial Services
Prior to her current position, Elizabeth Taggart worked at Zurich Financial Services from 1999 to 2008 as the Director of Corporate Marketing Communications & Research. During her nine-year tenure, she directed corporate marketing initiatives for the company's direct sales business unit located in Overland Park, Kansas. Her experience at Zurich provided her with a strong foundation in marketing communications and research, which she has applied in her subsequent roles.
Education and Expertise
Elizabeth Taggart holds a Bachelor's degree in Psychology from SUNY Geneseo. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on Business and Marketing from the Rochester Institute of Technology. Her educational background equips her with a unique blend of psychological insight and business acumen, enhancing her effectiveness in product development and market research.
Background
Elizabeth Taggart has a diverse professional background that spans over two decades in product development, marketing communications, and research. Her career began at Zurich Financial Services, where she honed her skills in corporate marketing before transitioning to her current role at Safety National. Taggart's extensive experience in leading teams and implementing research methodologies has positioned her as a knowledgeable leader in her field.