Arturo Garza
About Arturo Garza
Arturo Garza serves as the Latin America General Manager at SAMBAZON, bringing extensive experience from his previous roles at The Hershey Company and Unilever. He has a strong background in sales management, key account management, and developing strategies for fast-moving consumer goods.
Work at Sambazon
Arturo Garza has served as the Latin America General Manager at Sambazon since 2021. His role is based in Guadalajara, Jalisco, Mexico. In this position, he focuses on expanding Sambazon's presence in the Latin American market, leveraging his extensive background in sales and marketing within the consumer goods sector.
Previous Experience at The Hershey Company
Before joining Sambazon, Arturo Garza worked at The Hershey Company as the National Sales Director from 2008 to 2017. During his nine-year tenure, he was responsible for managing trade terms and optimizing sales channels, contributing to the company's growth in the competitive confectionery market.
Experience at Unilever
Arturo Garza's career includes a significant role at Unilever, where he worked as the National Field Sales Director from 1994 to 2008. His fourteen years at Unilever involved key account management and customer marketing, equipping him with valuable skills in the fast-moving consumer goods industry.
Education and Expertise
Arturo Garza holds a Bachelor of Business Administration (BBA) with a focus on Business/Managerial Economics from Universidad Autónoma de Nuevo León. His educational background supports his extensive expertise in developing channel strategies and go-to-market plans, particularly within the consumer goods sector.
Current Role at The Hershey Company
In addition to his role at Sambazon, Arturo Garza currently serves as the General Manager for LATAM at The Hershey Company, a position he has held since 2017. He operates from San Juan, Puerto Rico, where he continues to apply his leadership skills to drive business growth in the Latin American region.