Monica Howe
About Monica Howe
Monica Howe is a Digital Marketing Business Analyst at Sandhills Global in Lincoln, Nebraska, where she has worked since 2019. She specializes in analyzing data and campaign performance to support digital marketing strategies and has a Bachelor of Arts in Marketing from Bellevue University.
Work at Sandhills Global
Monica Howe has served as a Digital Marketing Business Analyst at Sandhills Global since 2019. In this role, she collaborates closely with the digital marketing department to align marketing strategies and goals. Her work involves utilizing various analytical tools and software to assess data and evaluate campaign performances. Based in Lincoln, Nebraska, she has contributed to the company's marketing efforts for over five years.
Education and Expertise
Monica Howe earned her Bachelor of Arts in Marketing/Marketing Management from Bellevue University, completing her studies from 2012 to 2014. Her education has provided her with a strong foundation in marketing principles, which she applies in her current role. She possesses expertise in organizing and maintaining digital marketing campaigns across multiple platforms and brands, enhancing her effectiveness in the field.
Digital Marketing Skills
Monica Howe has developed a diverse skill set in digital marketing. She is proficient in copywriting and designing creatives for marketing campaigns, which allows her to contribute effectively to content creation. Additionally, she interprets data to inform marketing strategies and budget allocations, ensuring that campaigns are both effective and efficient.
Analytical Approach to Marketing
In her role as a Digital Marketing Business Analyst, Monica Howe utilizes a combination of Microsoft, design, and analytical programs to analyze data and campaign performances. This analytical approach enables her to make informed decisions regarding marketing strategies, helping to optimize campaign outcomes and align with organizational goals.