Charles Cadbury
About Charles Cadbury
Charles Cadbury is the CEO of Say It Now, where he has led the development of over 400 digital products. With 25 years of experience in digital technologies and a strong focus on voice assistants, he has worked with numerous top-tier brands and held various leadership roles throughout his career.
Work at Say It Now
Charles Cadbury has served as the CEO of Say It Now since 2018. Under his leadership, the company has focused on leveraging voice technology to enhance engagement and transactional capabilities in advertising campaigns. He has been instrumental in overseeing the delivery of over 400 digital products, including websites and conversation-enabled products. As a co-founder of Say It Now, he has played a key role in shaping the company's vision and strategy, particularly in the area of voice assistants.
Professional Background
Charles Cadbury has a diverse professional background with over 25 years of experience in the digital sector. Prior to his current role, he worked at Lola Tech as Chief Commercial Officer from 2015 to 2018. He also co-founded Dazzle Technology and served as its Co-Founder from 2016 to 2018. His earlier ventures include founding WhiteApp from 2009 to 2013 and leading putitout as Founder & Managing Director from 2006 to 2015. His experience spans various roles, including Commercial Director at Medelinked and Account Manager at European Electronique.
Education and Expertise
Charles Cadbury studied at Oxford Brookes University from 1998 to 2002. He also attended UCL, where he focused on Organizational Leadership and completed the Goldman Sachs 10,000 Small Business Programme in 2013. His expertise includes advisory, consultancy, business growth, and mentoring, with a specialization in voice technology, conversational interfaces, and artificial intelligence. He has moderated discussions on AI ethics and chaired industry panels, showcasing his commitment to continuous improvement and thought leadership in the digital space.
Achievements and Partnerships
Throughout his career, Charles Cadbury has collaborated with top-tier brands such as Diageo, Marriott Hotels, and American Express. He has been involved in campaigns across multiple countries, including the US, Brazil, UK, and Germany. His efforts in voice-activated advertising include a partnership with RMS in Germany. He has also hosted industry events, such as the 'Voice Marketing Industry Update' at the Shard, and has been featured in Performance Marketing World's 100 Powerlist, reflecting his influence in the marketing and technology sectors.
Leadership Roles
In addition to his role at Say It Now, Charles Cadbury has held several leadership positions. He was the Chairperson at Lighthouse London from 2015 to 2023 and served as CEO of Champers Advisory from 2015 to 2019. His leadership experience extends to co-founding Moment Company in 2018. His ability to translate technical knowledge into commercial advantage has been a significant aspect of his career, enabling him to drive growth and innovation in various organizations.