Adam Borrett
About Adam Borrett
Adam Borrett is a Senior Manager of Content Marketing at Scandit, where he has worked since 2021. He has extensive experience in content marketing across various companies, including Vodafone Business and Azzurri Communications, and holds a BA in English from the University of Exeter.
Current Role at Scandit
Adam Borrett serves as the Senior Manager of Content Marketing at Scandit, a position he has held since 2021. In this role, he is responsible for overseeing the development and execution of content marketing strategies that enhance brand awareness and drive demand. His expertise in smart data capture, mobile computer vision, and augmented reality informs his approach to creating impactful content.
Previous Experience at Scandit
Prior to his current role, Adam Borrett worked at Scandit as the Content Marketing Manager from 2019 to 2021. During this time, he focused on developing content strategies that aligned with the company's goals in the technology sector. His contributions helped to establish Scandit’s presence in the market through effective communication of its innovative solutions.
Experience at Vodafone Business
Adam Borrett worked at Vodafone Business as the Marketing Content Manager for Cloud and Cyber Security from 2016 to 2019. In this role, he managed content initiatives that supported the company's marketing efforts in the cloud and cybersecurity sectors. His work contributed to the overall marketing strategy and enhanced Vodafone's positioning in these competitive markets.
Education and Expertise
Adam Borrett studied at the University of Exeter, where he earned a Bachelor of Arts degree in English from 1998 to 2001. He also attended Charters School from 1996 to 1998 and the Licensed Victuallers' School in Ascot from 1990 to 1996. His educational background supports his expertise in content creation and marketing strategies, particularly in the fields of smart data capture and augmented reality.
Career Progression and Roles
Adam Borrett has held various marketing roles throughout his career. He began as a Marketing Executive at 8el from 2002 to 2008, followed by a series of positions at Azzurri Communications, including Copywriter, Marketing Communications Manager, and Content Marketing Manager. His diverse experience in content marketing and communications has equipped him with the skills necessary to create distinct and differentiated content.