Natasha Sandoval
About Natasha Sandoval
Natasha Sandoval serves as the Chief Marketing Officer at Scandit, a position she has held since 2023. With over 15 years of experience in marketing leadership roles within the IT industry, she has previously worked at major companies such as HP and Hewlett Packard Enterprise.
Current Role at Scandit
Natasha Sandoval serves as the Chief Marketing Officer at Scandit, a position she has held since 2023. In this role, she oversees the company's marketing strategies and initiatives, contributing to its growth and market presence. Prior to this, she held various marketing leadership positions at Scandit, including Senior Vice President of Marketing and Vice President Marketing, showcasing her extensive experience within the organization.
Previous Experience in Marketing
Natasha Sandoval has a diverse background in marketing, having worked at several major technology companies. She held multiple roles at HP, including Manager of EMEA CxO and Digital Programs, Head of Content and Digital Marketing for Enterprise Services EMEA, and Global Campaigns Manager for HP Information Management Software. Additionally, she worked at Hewlett Packard Enterprise and DXC Technology, focusing on content and digital marketing strategies.
Educational Background
Natasha Sandoval holds an MBA from Thunderbird School of Global Management, where she studied Marketing from 1997 to 1999. She also earned a Master of Arts in Linguistics and Pedagogy from Barnaul State Pedagogical University. Furthermore, she studied Strategies for Leadership at IMD, enhancing her leadership capabilities in the marketing field.
Achievements and Recognition
Throughout her career, Natasha Sandoval has received recognition for her contributions to marketing. She was a finalist in the 2014 British Media Awards for Commercial Campaign of the Year. Additionally, she has been awarded HP’s Most Valuable Player award, reflecting her impact and performance in various marketing roles.
Industry Experience and Expertise
With over 15 years of experience in the IT industry, Natasha Sandoval has developed a strong expertise in digital marketing and content strategy. She has held senior marketing roles at Compaq, HP, and Hewlett Packard Enterprise, demonstrating her ability to lead marketing initiatives in complex, multinational environments. Her experience includes product and channel marketing, as well as leading global campaigns and thought leadership programs.