Yiying Williamson Li
About Yiying Williamson Li
Yiying Williamson Li is a Product Manager specializing in Business Systems and Customer Analytics at Scandit, where she has worked since 2021. She has a background in Human-Computer Interaction and Applied Psychology, with previous experience at DiDi in Beijing.
Current Role at Scandit
Yiying Williamson Li currently serves as a Product Manager for Business Systems and Customer Analytics at Scandit. She has held this position since 2021, working from Zurich, Switzerland. In this role, she is responsible for managing the subscription and license key creation page, adapting it to meet evolving business needs. Additionally, she focuses on data-driven projects aimed at understanding and optimizing the product adoption journey for users. Her work involves interpreting raw analytics data to generate reports and visualizations that deliver valuable business insights.
Previous Experience at DiDi
Before joining Scandit, Yiying Williamson Li worked as a Product Manager at DiDi from 2018 to 2020 in Beijing, China. During her two years at DiDi, she collaborated with cross-functional teams and senior managers to gain insights into customer usage patterns, particularly within the constraints of mobile data capture. This experience contributed to her understanding of product management in a fast-paced environment.
Education and Expertise
Yiying Williamson Li has a strong educational background in psychology and human-computer interaction. She earned a Master of Science (MSc) in Human Computer Interaction from the University of St Andrews, studying there from 2016 to 2017. Prior to that, she completed a Bachelor of Science (BS) in Applied Psychology at Beijing Forestry University from 2012 to 2016. Her foundational education includes attending Shanghai Weiyu High School from 2009 to 2012.
Skills in Data Analysis
Yiying Williamson Li possesses skills in data analysis, specifically in interpreting raw analytics data. Her work involves creating reports and visualizations that provide insights into business performance and user behavior. She leverages her expertise to drive data-informed decisions and enhance the overall user experience with the products she manages.