Alessio Casablanca
About Alessio Casablanca
Alessio Casablanca is a CRO Manager at Conversion95, where he has been working since 2024. He has extensive experience in digital marketing and strategy, having held various roles in organizations across China and Estonia.
Current Role at Scandiweb
Alessio Casablanca serves as the CRO Manager at Scandiweb since 2023. He operates in Tallinn, Harjumaa, Estonia, in a remote capacity. His role involves optimizing conversion rates and enhancing customer experience, leveraging his extensive background in digital marketing.
Professional Experience
Alessio has a diverse professional background in marketing and content management. Prior to his current position, he worked at Conversion95 as CX Manager since 2024, and held various roles including Marketing Specialist and Senior Marketing Strategist at LehmanBrown International Accountants from 2019 to 2022. He also contributed to City Weekend as Digital Editor and Dapp.com as Marketing Content Specialist, both in Beijing, China.
Educational Background
Alessio holds a BSc in Multimedia Technology and Design from the University of Kent, completed from 2011 to 2014. He furthered his education with an MSc in Strategic Marketing from Imperial College Business School, which he achieved from 2020 to 2022. His foundational education includes an IB Diploma in European History from St. Stephen's School in Rome, Italy.
Skills and Expertise
Alessio has developed a strong skill set in digital marketing, event organization, and social media management. He possesses a deep understanding of consumer behavior and market trends, enabling him to create targeted marketing campaigns. His approach to marketing emphasizes the importance of cohesive strategy, likening it to orchestrating various elements to maximize audience reach.
Previous Roles and Contributions
Throughout his career, Alessio has held several notable positions. He worked as a Retention Marketing Specialist at Bob W. and as a Marketing Manager at Maidla Nature Resort. His early career included a trainee position at the Delegation of the European Union to China and an internship at Time Out Beijing, showcasing his commitment to gaining diverse experiences in the marketing field.