Vidhi Bhansali
About Vidhi Bhansali
Vidhi Bhansali is the Director of Product Marketing at ScienceLogic and has been involved in strategy planning and go-to-market initiatives at Cisco since 2019. With a background in software programming and extensive experience in product marketing, he has held various leadership roles in companies such as Genesys and Angel.
Current Role at ScienceLogic
Vidhi Bhansali serves as the Director of Product Marketing at ScienceLogic, a position she has held since 2019. In this role, she focuses on developing and executing strategies that align with product positioning and messaging. Her work involves providing sales enablement and training to enhance the effectiveness of sales teams. Bhansali's expertise in demand generation supports the company's product marketing initiatives.
Previous Experience at Cisco
Bhansali has been working at Cisco since 2019, where she is involved in strategy planning and go-to-market initiatives for the Contact Center division. Her tenure at Cisco has allowed her to leverage her extensive background in product marketing and strategy to contribute to the company's objectives in the technology sector.
Career Background at Angel and Genesys
Before her current roles, Bhansali worked at Angel in various capacities, including Senior Consultant, Consulting Manager, and Director of Strategy from 2006 to 2013. She also served as the Director of Global Offer Management at Genesys from 2013 to 2017. These positions provided her with a solid foundation in product strategy and market management.
Educational Background
Vidhi Bhansali completed her Master of Business Administration at Duke University's Fuqua School of Business from 2008 to 2010. She also holds a Bachelor of Science degree in Computer Science from the University of Maryland, where she studied from 2000 to 2002. Additionally, she attended Naval Public School from 1988 to 1998.
Skills and Specializations
Bhansali specializes in demand generation support, which drives product marketing initiatives. Her skills include developing SaaS go-to-market strategies and providing sales enablement and training. These competencies enhance the effectiveness of sales teams and contribute to successful product launches.