Scoot Insights
Scoot Insights is a privately held market research company founded in 2015, based in San Francisco, CA. With a team of five, the company specializes in employee engagement and strategic brand positioning, utilizing a qualitative approach to drive discussions and decisions through its unique Scoot Sprint methodology.
Company Overview
Scoot Insights is a privately held company founded in 2015, located in San Francisco, California. With a small team of five employees, the company operates within the market research industry. Scoot Insights focuses on driving discussions, decisions, and directions through its innovative research methodologies. The company emphasizes a qualitative approach to insights, believing that valuable information arises from human interaction.
Services Offered
Scoot Insights specializes in a unique methodology known as Scoot Sprints, which address various challenges in employee engagement and strategic brand positioning. These Sprints are designed to merge audience learning with stakeholder knowledge, providing actionable insights within a three-week timeframe. Services include design, recruitment, fieldwork, interactive debriefs, analysis, and actionable reporting. The company offers specific types of Sprints, including Consumer/Customer Insight Sprints, Employee Insight Sprints, and Employee Experience Sprints.
Founders
The co-founders of Scoot Insights bring extensive experience in brand strategy, innovation, and qualitative research. Their backgrounds enhance the company's capabilities in empowering stakeholder teams to make informed decisions. The founders' expertise supports the company's commitment to a collaborative approach that values ownership and involvement from all participants.
Industry Participation
Scoot Insights actively participates in industry events and initiatives. The company presented findings on employee engagement and benefit programs at the Insights Association's CEO Summit. Additionally, Scoot Insights hosted a customer panel at the Food Packaging Institute's fall event, connecting customers with organizations to foster dialogue and collaboration. The company also contributed to the Year of Joy initiative, conducting Scoot Sprints to understand community experiences.
Approach to Research
Scoot Insights employs a qualitative approach to research, emphasizing the importance of human interaction in generating insights. The company believes that insights are only valuable if they lead to actionable directions. By bringing together different perspectives, Scoot Insights aims to create new conversations and connections that facilitate better decision-making for its clients.