Christina Campo
About Christina Campo
Christina Campo is the Manager of CRM and Email Automation at Scripps Health, known for her expertise in implementing CRM solutions and leading marketing projects.
Current Role at Scripps Health
Christina Campo is currently serving as the Manager of CRM and Email Automation at Scripps Health in the Marketing and Communication department. In this role, she oversees various projects and initiatives related to customer relationship management and email marketing automation. Her responsibilities include strategy development, implementation of new systems, and enhancing existing processes to improve efficiency and effectiveness in communication and customer engagement.
Educational Background
Christina Campo holds a Bachelor of Science degree from the University of Phoenix, where she studied from 2008 to 2012. In addition to her formal education, she has also achieved the Mountaineer level with an Admin focus on Trailhead by Salesforce. This combination of formal education and specialized training in Salesforce has equipped her with the necessary skills to manage CRM and email automation effectively.
Key Projects and Implementations
Christina successfully implemented a Health Cloud CRM solution within four months during the pandemic. She also converted the entire IOL customer base to the AMOeasy online ordering system within 90 days. Additionally, she managed the successful onboarding and staff training for the Marketing Cloud product. Her strategic approach to design and management has contributed significantly to the success of these projects.
Impactful Outcomes at Scripps Health
Christina Campo has achieved notable results in her role at Scripps Health. She oversaw a new referral and call tracking project that resulted in a $2.9 million return on marketing investment (ROMI). She also executed a project that decreased patient clinic wait times by 40% and increased medical practice revenue by 25% through patient conversion training and customer-focused care.
Marketing Initiatives
Christina played a pivotal role in launching the marketing plan for Scripps MD Anderson Cancer Center and project-managed the marketing strategy for the launch of the Scripps Proton Center in 2015. Her contributions have helped enhance the visibility and reach of these significant healthcare services, supporting their successful introduction to the market.