Niall Kelly
About Niall Kelly
Niall Kelly is a Sponsorship Manager with extensive experience in sports marketing, having collaborated with notable athletes such as Pep Guardiola and Naomi Osaka. He has held various roles in sponsorship and account management across multiple companies, currently working at Scuf Gaming since 2022.
Work at Scuf Gaming
Niall Kelly has been serving as the Sponsorship Manager at Scuf Gaming since 2022. In this role, he is responsible for developing and managing sponsorship strategies that align with the company's objectives. His expertise in evaluating digital sponsorship rights and performance contributes to the effectiveness of partnerships within the gaming industry. Scuf Gaming, known for its customizable gaming controllers, benefits from Kelly's experience in sports marketing and talent management.
Previous Experience in Sports Marketing
Before joining Scuf Gaming, Niall Kelly held several positions in the sports marketing field. He worked as a Senior Sponsorship and Social Media Executive at Marathonbet from 2013 to 2016, where he focused on sponsorship initiatives and social media engagement. Following this, he served as a Senior Account Manager at Fuse from 2018 to 2021, managing key accounts and sponsorships. Prior to these roles, he was an Activation Account Manager at SportQuake from 2016 to 2018, contributing to activation strategies for various clients.
Collaboration with High-Profile Sports Figures
Niall Kelly has collaborated with notable sports figures such as Pep Guardiola, Naomi Osaka, and Eden Hazard in developing partnership strategies. His work involves creating effective sponsorship opportunities that leverage the influence of these athletes. This experience enhances his capability in ambassador and talent management, making him a valuable asset in the sports marketing sector.
Education and Expertise
Niall Kelly studied at St Mary’s University, Twickenham, where he earned a Bachelor of Arts degree with Upper Second Class honors (2:1) and a GPA of 3.7 from 2008 to 2011. His academic background supports his professional expertise in evaluating and measuring digital sponsorship rights and performance. This educational foundation, combined with his practical experience, equips him with the skills necessary for success in the sports marketing industry.
Legal Work Authorization
Niall Kelly holds a green card, which legally authorizes him to work in the USA, UK, and EU without the need for sponsorship. This status allows him to engage in various professional opportunities across different regions, enhancing his versatility in the global sports marketing landscape.