Affan Mughal
About Affan Mughal
Affan Mughal is a Performance Marketing Manager at SECURITI.ai in Karachi, Pakistan, with a background in digital marketing and finance. He has previously held positions at Daraz, Arthur Lawrence, Gaditek, Goto.com.pk, and House of Habib, and holds an MBA in Marketing and Finance.
Work at Securiti
Affan Mughal has been serving as the Performance Marketing Manager at SECURITI.ai since 2019. In this role, he has successfully implemented a sales funnel structure that effectively targets and nurtures leads, aligning with the company's requirements. He has achieved significant results, including a 200% reduction in cost per lead and a 90% improvement in conversion rates. His responsibilities also include engaging in A/B testing of landing pages, audiences, and heatmaps to optimize performance.
Previous Experience in Digital Marketing
Before joining SECURITI.ai, Affan Mughal held several key positions in digital marketing. He worked as an Online Marketing Associate at Daraz from 2017 to 2018. He also served as a Senior PPC Specialist at Gaditek for four months in 2018 and as a Digital Marketing Manager at Goto.com.pk from 2018 to 2019. His diverse experience in these roles has contributed to his expertise in performance marketing.
Analytical Background
Affan Mughal began his career as an Analyst at Arthur Lawrence, where he worked from 2012 to 2015. Following this role, he transitioned to the finance sector as an Assistant Manager at House of Habib from 2015 to 2017. This analytical and financial background has equipped him with a strong foundation for his current marketing role.
Education and Expertise
Affan Mughal earned his MBA in Marketing and Finance from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, completing his studies from 2010 to 2012. This educational background supports his proficiency in performance marketing and analytics. He has also achieved a Google Green Belt certification, demonstrating advanced skills in Google tools and platforms.
Marketing Automation Experience
Affan Mughal possesses hands-on experience with marketing automation platforms, including Marketo and Terminus. This expertise allows him to effectively manage and optimize marketing campaigns, contributing to his success in performance marketing.