Elizabeth Griffith
About Elizabeth Griffith
Elizabeth Griffith serves as the Director of Marketing at Securiti, where she applies her expertise in lead analysis and usability testing to refine marketing strategies. With a strong background in high regulation industries, she has held various marketing roles at Spirion and has experience in sectors such as cybersecurity and healthcare.
Work at Securiti
Elizabeth Griffith has served as the Director of Marketing at Securiti since 2022. In this role, she focuses on developing and implementing marketing strategies that align with the company's goals. Her responsibilities include conducting in-depth lead analysis and usability testing to enhance marketing effectiveness. Griffith's expertise in high regulation industries, particularly cybersecurity, informs her approach to marketing within the organization.
Previous Experience at Spirion
Prior to her current position, Elizabeth Griffith held multiple roles at Spirion. She worked as the Web Marketing Manager for seven months in 2019, followed by a year as the Director of Corporate Communications from 2020 to 2021. Subsequently, she served as the Director of Marketing from 2021 to 2022. In these roles, she contributed to the development of marketing strategies and communications, leveraging her background in high regulation industries.
Educational Background
Elizabeth Griffith studied at Liberty University, where she earned a Master of Arts in English Language and Literature from 2005 to 2011. This academic background has provided her with strong communication skills that are essential in her marketing roles. Her education supports her ability to craft effective messaging and engage with diverse audiences.
Experience in Digital Marketing and Development
Before joining Securiti, Elizabeth Griffith worked as a Digital Developer at Johns Hopkins All Children's Hospital from 2017 to 2019. She also held the position of Web Operational Merchandising Supervisor at Need Supply Co. for six months in 2014. Additionally, her experience as an IT Coordinator at PwC and a Consultant at CapTech Ventures, Inc. further enhances her understanding of digital marketing and operational strategies.
Expertise in Marketing Strategies
Elizabeth Griffith possesses extensive expertise in developing marketing strategies across various sectors, including government and ecommerce. Her work involves conducting SEO deep dives to improve brand visibility and market positioning. This analytical approach allows her to create targeted marketing campaigns that effectively reach and engage audiences in high regulation industries.