Madeline Hoffman
About Madeline Hoffman
Madeline Hoffman is a Senior SEO Associate at Seer Interactive in Philadelphia, Pennsylvania, where she has worked since 2021. She has a diverse background in content management, design, and public relations, with a strong academic foundation in History and French from Lafayette College and Sorbonne University.
Work at Seer Interactive
Madeline Hoffman has been employed at Seer Interactive as a Senior SEO Associate since 2021. In this role, she monitors over 30 clients' websites to ensure optimal performance and communicates necessary changes to clients. She contributes to Seer's blog by writing articles that cover industry trends and news. Her responsibilities also include conducting competitive analysis, keyword research, content audits, and audience research to meet client KPIs and drive conversions. Hoffman utilizes various tools, including Google Analytics, Google Search Console, Adobe Analytics, Google Trends, and Power BI, to customize SEO strategies for her clients.
Previous Experience
Before joining Seer Interactive, Madeline Hoffman held several positions that contributed to her expertise in SEO and content management. She worked as a Content Management Specialist at WebstaurantStore.com from 2020 to 2021. Prior to that, she served as a Design Director at The Lafayette for 9 months in 2019. Additionally, she was a Staff Writer and SEO Strategist at Career Karma for 10 months in 2020. Hoffman's early career included an internship in Public Relations at ArtsQuest and a Communications Internship at Rodale Institute.
Education and Expertise
Madeline Hoffman holds a Bachelor of Arts degree with a double major in History and French from Lafayette College, where she studied from 2016 to 2020. She also studied at Sorbonne University, achieving a Bachelor of Arts in History and French in 2019. Her educational background provides a strong foundation for her work in SEO and content strategy, enabling her to analyze and produce content effectively.
Skills and Tools Utilized
In her professional capacity, Madeline Hoffman employs a variety of tools to enhance SEO strategies for her clients. She is proficient in Google Analytics, Google Search Console, Adobe Analytics, Google Trends, and Power BI. These tools assist her in conducting thorough competitive analyses, keyword research, content audits, and audience research, all aimed at meeting client KPIs and driving conversions.