Yizel Galvan
About Yizel Galvan
Yizel Galvan is a Senior Analytics Associate at Seer Interactive, where she has worked since 2021. She has a background in digital analytics and marketing, with experience in various analytics platforms and a strong educational foundation from San Diego State University.
Current Role at Seer Interactive
Yizel Galvan has been employed at Seer Interactive as a Senior Analytics Associate since 2021. In this role, she focuses on analytics strategies and provides insights to enhance digital marketing efforts. Her responsibilities include implementing and auditing web analytics platforms, ensuring accurate data collection and reporting for clients.
Previous Experience in Digital Analytics
Before joining Seer Interactive, Yizel Galvan worked at Cendyn as a Digital Marketing Strategy Coordinator from 2020 to 2021. She also completed a Digital Analytics and Optimization Internship at Red Door Interactive in 2019, where she gained practical experience in analytics within a professional setting. Her early career included a marketing internship at the American Institute of Certified Tax Planners from 2017 to 2019.
Education and Academic Background
Yizel Galvan studied at San Diego State University from 2014 to 2019, where she earned a Bachelor of Business Administration (B.B.A.) in Marketing and a Minor in Sociology. Her education provided her with a strong foundation in both marketing principles and social sciences, which she applies in her professional roles.
Technical Skills and Expertise
Yizel Galvan possesses a range of technical skills relevant to digital analytics. She has expertise in Tag Management System strategy and implementation, utilizing platforms such as Google Tag Manager, Tealium iQ, and Adobe Launch. Additionally, she has a foundational understanding of JavaScript, HTML, CSS, and Dev Tools, which supports her work in web analytics.
Knowledge of Analytics and Tracking
Yizel Galvan has a strong understanding of web analytics platforms, including Google Analytics and Adobe Analytics. She is experienced in campaign, conversion, and attribution measurement, and is knowledgeable about the evolving tracking security landscape and browser functionality. This expertise allows her to navigate complex analytics challenges effectively.