Shivani Kema
About Shivani Kema
Shivani Kema is a Growth Marketing Manager currently working at Sendbird, where she develops marketing strategies and collaborates with various teams. She has a background in digital marketing and analytics, with previous roles at companies such as Outset Medical, Cloudinary, and Google.
Current Role at Sendbird
Shivani Kema serves as the Growth Marketing Manager at Sendbird, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies aimed at driving user acquisition and engagement. Her responsibilities include building tailored landing pages for competitor campaigns and strategizing problem-specific campaigns that leverage Google display ads and email marketing within Sendbird's marketing automation framework. She also collaborates with various stakeholders, including product, sales, and marketing operations teams, to create effective content strategies.
Previous Experience in Digital Marketing
Before joining Sendbird, Shivani Kema held several positions in digital marketing. She worked as a Digital Marketing Manager at Outset Medical, Inc. for 10 months in 2021, where she contributed to digital marketing initiatives. Prior to that, she was a Paid Media Manager at Cloudinary for two years, focusing on paid media strategies. Additionally, she served as a Paid Search Strategist at Campbell Ewald for one year, enhancing her expertise in search marketing. Her early career included a role as a Marketing Analyst at Google in India.
Educational Background
Shivani Kema earned her Master's degree in Engineering Management from California State University - East Bay, where she studied from 2016 to 2018. Prior to this, she completed her Bachelor of Engineering in Electrical and Electronics Engineering at Jawaharlal Nehru Technological University from 2010 to 2014. Her educational background provides a strong foundation for her analytical and strategic approach to marketing.
Skills and Expertise in Marketing
In her current role at Sendbird, Shivani Kema has developed a range of skills in marketing strategy and execution. She designs A/B experiments for creative messaging, landing pages, ad copy, and website calls-to-action (CTAs). Additionally, she drives user acquisition through discovery campaigns on YouTube, utilizing audience segmentation to target potential customers effectively. Her ability to collaborate with cross-functional teams enhances her contributions to marketing initiatives.