Shweta Joshi
About Shweta Joshi
Shweta Joshi is a Content Specialist at Sendbird, where she has worked since 2021. She holds a Bachelor of Arts in Psychology from Fergusson College and a Master of Science in Organizational Psychiatry and Psychology from King's College London.
Work at Sendbird
Shweta Joshi has been employed at Sendbird as a Content Specialist since 2021. In this role, she focuses on creating and managing content that supports product and feature launches. She collaborates with Product Marketing, Design, and the broader Marketing team to ensure effective communication and promotion of Sendbird's offerings. Her contributions have included reviewing and editing blogs from a marketing perspective, which enhances the content's alignment with product launches and overall marketing strategies.
Education and Expertise
Shweta Joshi holds a Bachelor of Arts (B.A.) in Psychology from Fergusson College, where she studied from 2012 to 2015. She furthered her education at King's College London, earning a Master of Science (MSc) in Organizational Psychiatry and Psychology from 2015 to 2016. This educational background provides her with a strong foundation in understanding human behavior and organizational dynamics, which informs her work in content strategy and marketing communications.
Professional Background
Prior to her current position at Sendbird, Shweta Joshi held several roles in content and marketing. She worked as a Consultant at First Step Consulting for three months in London in 2015. Following that, she served as a Senior Marketing Communications Executive at Nitor Infotech from 2016 to 2020, where she spent four years developing marketing strategies. She then transitioned to Cuelogic Technologies as Content Lead for 11 months before joining Sendbird.
Achievements in Content Strategy
Shweta Joshi has achieved significant results in her content strategy roles. At Nitor Infotech, she facilitated a 56.2% increase in organic sessions to the developer portal quarter-over-quarter and a 175% increase year-over-year. Additionally, she strategized a plan that led to a 63.16% increase in free trial dollar value quarter-over-quarter. Her efforts in audience building included adding 835,000 people to Medium by contributing to five publications.
Contributions to Digital Marketing
In her various roles, Shweta Joshi has made notable contributions to digital marketing efforts. She increased LinkedIn followers by 20% quarter-over-quarter and achieved a 27% rise year-over-year in LinkedIn social referral sessions. Her work also involved liaising with external agencies and freelance writers, ensuring content quality through reviews and edits from an SEO perspective. She has authored articles on technical topics, including WebSocket vs. HTTP communication protocols and building a chat app.