Adeola Ogunwole
About Adeola Ogunwole
Adeola Ogunwole serves as the Senior Director of Marketing and Communications at sennder, where she focuses on developing go-to-market strategies and enhancing customer acquisition. With a background in various marketing roles across notable companies, she possesses expertise in data-driven marketing and community building.
Work at sennder
Adeola Ogunwole serves as the Senior Director of Marketing and Communications at sennder, a position she has held since 2021. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and drive customer engagement. Her expertise in scaling customer acquisition and navigating unstructured environments contributes to the company's growth in the logistics sector.
Previous Experience
Prior to her role at sennder, Adeola Ogunwole held several significant positions. She worked at HERE Technologies as Head of Digital Media from 2019 to 2021, where she managed digital marketing initiatives. Before that, she was the Head of EMEA Marketing at ChannelAdvisor from 2017 to 2018, overseeing marketing strategies across Europe, the Middle East, and Africa. Her earlier roles include Marketing Manager at QuinStreet and Director of Digital Media at Apollo Group.
Education and Expertise
Adeola Ogunwole earned her Master of Business Administration (MBA) from Harvard Business School, where she studied from 2013 to 2015. She also holds a Bachelor of Science in Business Administration with a focus on Marketing and a minor in Theater from Washington University in St. Louis, completed in 2003. Her educational background supports her expertise in data-driven marketing strategies, including brand management and demand generation.
Marketing Specializations
Adeola Ogunwole specializes in both online and offline customer acquisition strategies. She has extensive experience in social media marketing, search engine marketing (SEO & SEM), and direct marketing. Her strong focus on creating go-to-market strategies and delivering successful campaigns for international markets showcases her ability to manage projects effectively within matrixed organizations.
Community Building and Insights
Adeola Ogunwole is passionate about building communities and transforming concepts into reality. She emphasizes the importance of data-driven narratives rooted in customer insights, which guide her marketing initiatives. This focus allows her to create impactful strategies that resonate with target audiences and drive engagement.